Next Eurovision Academy Assembly will be on October 5th in Vilnius, Lithuania. The 2017 EBU Academy Assembly will explore how innovation can drive the digital transformation of public service media. Annual EBU assembly provides the opportunity to tackle issues surround the development of media professionals. Professionals from all levels of a media organization share responsibility in continuously developing the skills of staff but also in acquiring new expertise and gaining confidence to explore new territories are necessary in staying relevant in the media industry.